{"id":16690,"date":"2026-10-08T10:25:54","date_gmt":"2026-10-08T02:25:54","guid":{"rendered":"https:\/\/blog.roboadvisor.com.tw\/?p=16690"},"modified":"2026-10-08T10:36:12","modified_gmt":"2026-10-08T02:36:12","slug":"%e8%b3%87%e7%94%a2%e8%b6%8a%e5%b0%8f%ef%bc%8c%e5%82%b3%e6%89%bf%e8%b6%8a%e5%a4%a7-%e5%be%9e%e6%b2%83%e7%88%be%e9%a0%93%e5%ae%b6%e6%97%8f%e7%9c%8b%e5%82%b3%e6%89%bf%e7%9a%84%e6%99%82%e6%a9%9f","status":"publish","type":"post","link":"https:\/\/blog.roboadvisor.com.tw\/?p=16690","title":{"rendered":"\u8cc7\u7522\u8d8a\u5c0f\uff0c\u50b3\u627f\u8d8a\u5927 &#8211; \u5f9e\u6c83\u723e\u9813\u5bb6\u65cf\u770b\u50b3\u627f\u7684\u6642\u6a5f\u8207\u6cbb\u7406"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"626\" src=\"https:\/\/blog.roboadvisor.com.tw\/wp-content\/uploads\/2026\/10\/image-4.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/blog.roboadvisor.com.tw\/wp-content\/uploads\/2026\/10\/image-4.png 939w, https:\/\/blog.roboadvisor.com.tw\/wp-content\/uploads\/2026\/10\/image-4-300x200.png 300w, https:\/\/blog.roboadvisor.com.tw\/wp-content\/uploads\/2026\/10\/image-4-768x512.png 768w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><strong>\u258c<\/strong> <strong>\u5168\u7f8e\u9996\u5bcc\uff0c\u7d42\u751f\u958b\u8457\u4e00\u53f0\u8001\u820a\u8ca8\u8eca<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1985 \u5e74\uff0c\u300a\u5bcc\u6bd4\u58eb\u300b\uff08Forbes\uff09\u516c\u5e03\u5e74\u5ea6\u7f8e\u570b\u56db\u767e\u5927\u5bcc\u8c6a\u6392\u540d\uff0c\u6392\u5728\u7b2c\u4e00\u4f4d\u7684\uff0c\u662f\u4e00\u500b\u4f4f\u5728\u963f\u80af\u8272\u5dde\u5c0f\u93ae\u7684\u7537\u4eba\u2500\u2500\u5c71\u59c6\u00b7\u6c83\u723e\u9813\uff08Sam Walton\uff09\uff0cWalmart \u7684\u5275\u8fa6\u4eba\uff0c\u8eab\u50f9\u4f30\u8a08\u7d04 28 \u5104\u7f8e\u5143\u3002\u6d88\u606f\u4e00\u51fa\uff0c\u8a18\u8005\u6e67\u5411\u4ed6\u6240\u5728\u7684\u5c0f\u93ae\u73ed\u9813\u7dad\u723e\uff08Bentonville\uff09\u3002\u5728\u8a31\u591a\u4eba\u7684\u60f3\u50cf\u88e1\uff0c\u5168\u7f8e\u9996\u5bcc\u7684\u5bb6\uff0c\u5927\u6982\u6703\u662f\u4e00\u68df\u8c6a\u5b85\u3001\u5e7e\u53f0\u7a00\u6709\u7684\u540d\u8eca\uff0c\u751a\u81f3\u52a0\u4e0a\u4e00\u5ea7\u6e38\u6cf3\u6c60\u8207\u8c6a\u83ef\u7684\u4e09\u6eab\u6696\u8a2d\u5099\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d50\u679c\u5927\u5931\u6240\u671b\u3002\u4ed6\u5011\u770b\u5230\u7684\uff0c\u662f\u4e00\u500b\u7a7f\u8457\u81ea\u5bb6\u8ce3\u5834\u5ec9\u50f9\u8863\u670d\u3001\u6234\u8457\u6253\u6298\u68d2\u7403\u5e3d\u7684\u8001\u5148\u751f\uff0c\u958b\u8457\u4e00\u53f0\u7834\u820a\u7684\u7d05\u8272\u798f\u7279\u5c0f\u8ca8\u8eca\u9032\u57ce\u2500\u2500\u5f8c\u8eca\u5ec2\u9084\u88dd\u4e86\u500b\u72d7\u7c60\uff0c\u8f09\u4ed6\u6253\u7375\u7528\u7684\u7375\u72ac\u3002\u4ed6\u4f4f\u7684\uff0c\u662f 1959 \u5e74\u5c31\u642c\u9032\u53bb\u3001\u518d\u4e5f\u6c92\u63db\u904e\u7684\u8001\u623f\u5b50\uff1b\u7406\u9aee\u5247\u53bb\u93ae\u4e0a\u5ee3\u5834\u908a\u90a3\u5bb6\u8001\u5e97\u3002\u5c0d\u65bc\u300c\u9996\u5bcc\u300d\u9019\u9802\u5e3d\u5b50\uff0c\u4ed6\u672c\u4eba\u9084\u5f88\u4e0d\u4ee5\u70ba\u7136\uff0c\u8aaa\u9019\u4e9b\u95dc\u65bc\u8eab\u50f9\u7684\u55a7\u9b27\u300c\u8822\u900f\u4e86\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u4e00\u7bc7\uff0c\u6211\u5011\u4ecb\u7d39\u4e86\u8303\u5fb7\u6bd4\u723e\u7279\u5bb6\u65cf\u628a\u6703\u751f\u9322\u7684\u9435\u8def\u80a1\u7968\uff0c\u63db\u6210\u4e00\u68df\u53c8\u4e00\u68df\u6703\u5403\u9322\u7684\u5927\u7406\u77f3\u5bae\u6bbf\u3002\u800c\u9019\u4e00\u7bc7\u7684\u4e3b\u89d2\uff0c\u525b\u597d\u8d70\u4e86\u5b8c\u5168\u76f8\u53cd\u7684\u8def\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u662f\u8b93\u6c83\u723e\u9813\u5bb6\u65cf\u6c92\u6709\u6b65\u4e0a\u8303\u5fb7\u6bd4\u723e\u7279\u5f8c\u5875\u7684\uff0c\u5176\u5be6\u4e0d\u662f\u4ed6\u7684\u7bc0\u5109\u500b\u6027\u3002\u771f\u6b63\u7684\u95dc\u9375\uff0c\u662f\u4e00\u4ef6\u4e0d\u8d77\u773c\u5f97\u591a\u7684\u5f80\u4e8b\u2500\u2500\u4e00\u4efd\u5728\u4e8b\u696d\u9084\u5f88\u5c0f\u7684\u6642\u5019\uff0c\u5c31\u5148\u7c3d\u4e0b\u7684\u5bb6\u65cf\u5408\u5925\u5b89\u6392\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u258c<\/strong> <strong>\u4e00\u4efd 1953 \u5e74\u7c3d\u4e0b\u7684\u5408\u5925\u5354\u8b70<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u628a\u6642\u9593\u5012\u56de 1985 \u5e74\u90a3\u4e00\u523b\u7684\u4e09\u5341\u4e8c\u5e74\u524d\u30021953 \u5e74\uff0cWalmart \u6839\u672c\u9084\u4e0d\u5b58\u5728\uff08\u7b2c\u4e00\u5bb6\u5e97\u8981\u5230 1962 \u5e74\u624d\u958b\uff09\uff0c\u6c83\u723e\u9813\u624b\u4e0a\u53ea\u6709\u5e7e\u5bb6\u9109\u4e0b\u7684\u5c0f\u96dc\u8ca8\u5e97\u3002\u5c31\u5728\u9019\u500b\u300c\u4ec0\u9ebc\u90fd\u9084\u4e0d\u503c\u9322\u300d\u7684\u6642\u5019\uff0c\u4ed6\u807d\u4e86\u5cb3\u7236\u7f85\u4f2f\u68ee\uff08L. S. Robson\uff09\u7684\u5efa\u8b70\uff0c\u505a\u4e86\u4e00\u4ef6\u7576\u6642\u770b\u8d77\u4f86\u6beb\u4e0d\u8d77\u773c\u7684\u4e8b\uff1a\u628a\u624b\u4e0a\u90a3\u9ede\u5c0f\u751f\u610f\uff0c\u7d44\u6210\u4e00\u500b\u5bb6\u65cf\u5408\u5925\u4e8b\u696d\uff0c\u53d6\u540d\u300cWalton Enterprises\u300d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u95dc\u9375\u5728\u5206\u914d\u3002\u9019\u500b\u5408\u5925\u4e8b\u696d\u4e00\u6210\u7acb\uff0c\u56db\u500b\u5b69\u5b50\u5c31\u5f9e\u4e00\u958b\u59cb\u5404\u6301\u80a1 20%\u3001\u5408\u8a08\u5360 80%\uff1b\u4ed6\u548c\u592a\u592a\u6d77\u502b\uff0c\u5169\u4eba\u5408\u8a08\u53ea\u7559\u4e0b 20%\u3002\u800c\u9019\u4e00\u5207\uff0c\u90fd\u767c\u751f\u5728\u9019\u9580\u751f\u610f\u9084\u5e7e\u4e4e\u4e00\u6587\u4e0d\u503c\u7684\u6642\u5019\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u5011\u76f4\u63a5\u4f86\u770b\u7d50\u679c\u3002\u56e0\u70ba\u9019\u7b46\u79fb\u8f49\u767c\u751f\u5728\u751f\u610f\u300c\u9084\u4e0d\u503c\u9322\u300d\u7684\u6642\u5019\uff0c\u5f8c\u4f86 Walmart \u5e7e\u5343\u500d\u7684\u9a5a\u4eba\u589e\u503c\uff0c\u5e7e\u4e4e\u5168\u90e8\u9577\u5728\u5b69\u5b50\u7684\u540d\u4e0b\uff0c\u800c\u4e0d\u662f\u4ed6\u7684\u540d\u4e0b\u3002\u9019\u500b\u5bb6\u65cf\u7d55\u5927\u90e8\u5206\u7684\u8ca1\u5bcc\uff0c\u662f\u5728\u4e0b\u4e00\u4ee3\u65e9\u5df2\u6301\u6709\u7684\u80a1\u6b0a\u4e0a\u9577\u51fa\u4f86\u7684\u2500\u2500\u800c\u4e0d\u662f\u7b49\u5230\u8ca1\u5bcc\u8b8a\u5f97\u9f90\u5927\uff0c\u624d\u8a2d\u6cd5\u79fb\u8f49\u3002\u800c\u5f8c\u8005\uff0c\u5f80\u5f80\u8981\u4ed8\u51fa\u6975\u70ba\u53ef\u89c0\u7684\u8d08\u8207\u8207\u907a\u7522\u7a05\u4ee3\u50f9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1953 \u5e74\uff0c\u7576\u5730\u53ea\u6709\u5e7e\u5bb6\u9109\u4e0b\u5c0f\u5e97\uff1b1962 \u5e74\uff0c\u7b2c\u4e00\u5bb6 Walmart \u624d\u958b\u9580\uff1b1985 \u5e74\uff0c\u4ed6\u767b\u4e0a\u5168\u7f8e\u9996\u5bcc\uff1b1992 \u5e74\u4ed6\u904e\u4e16\u6642\uff0c\u540d\u4e0b\u53ea\u5269\u4e00\u6210\u80a1\u6b0a\uff1b\u800c\u76f4\u5230\u4eca\u5929\uff0c\u9019\u500b\u5bb6\u65cf\u4ecd\u540d\u5217\u5168\u7403\u6700\u5bcc\u6709\u4e4b\u5217\u3002\u771f\u6b63\u6c7a\u5b9a\u9019\u4e00\u5207\u7684\uff0c\u662f\u6700\u524d\u9762\u90a3\u4e00\u6b65\u2500\u2500\u5728\u5927\u5bb6\u90fd\u9084\u6c92\u610f\u8b58\u5230\u50f9\u503c\u4e4b\u524d\u5c31\u5b8c\u6210\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u79fb\u8f49\u8ca1\u5bcc\u6700\u597d\u7684\u6642\u6a5f\uff0c\u4e0d\u662f\u4f60\u6700\u6709\u9322\u7684\u6642\u5019\uff0c\u800c\u662f\u5b83\u9084\u4e0d\u503c\u9322\u7684\u6642\u5019\u3002<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6c83\u723e\u9813\u5728\u81ea\u50b3\u300aMade in 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class=\"wp-block-paragraph\">\u540c\u4e00\u500b\u5bb6\u5ead\u3001\u540c\u6a23\u516b\u6210\u80a1\u6b0a\uff0c\u53ea\u5dee\u5728\u300c\u4ec0\u9ebc\u6642\u5019\u52d5\u624b\u300d\uff0c\u4ee3\u50f9\u5c31\u5dee\u4e86\u597d\u5e7e\u5343\u842c\u3002\u66f4\u5225\u8aaa\uff0c\u4e8c\u5341\u5e74\u5f8c\u7684\u90a3\u4f4d\u8001\u95c6\uff0c\u53ef\u80fd\u5df2\u7d93\u6c92\u6709\u9ad4\u529b\u3001\u4e5f\u6c92\u6709\u6642\u9593\u6162\u6162\u5206\u5e74\u898f\u5283\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u5c31\u662f\u6c83\u723e\u9813\u90a3\u500b\u6c7a\u5b9a\u7684\u5a01\u529b\uff1a\u4ed6\u4e0d\u662f\u5c11\u7e73\u4e86\u7a05\uff0c\u800c\u662f\u8b93\u7a05\u5e7e\u4e4e\u6c92\u6709\u6a5f\u6703\u767c\u751f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u258c<\/strong> <strong>\u4e0d\u53ea\u662f\u7701\u7a05\uff0c\u662f\u4e00\u5957\u300c\u8b93\u4e00\u5bb6\u4eba\u9084\u662f\u4e00\u5bb6\u4eba\u300d\u7684\u898f\u77e9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u9019\u53ea\u662f\u500b\u7bc0\u7a05\u6280\u5de7\uff0c\u9084\u4e0d\u8db3\u4ee5\u6490\u8d77\u4e00\u500b\u5bb6\u65cf\u4e00\u767e\u5e74\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u90a3\u4efd\u65e9\u5e74\u7684\u5408\u5925\u5b89\u6392\uff0c\u5f8c\u4f86\u4e0d\u53ea\u662f\u6240\u6709\u6b0a\u7684\u8a2d\u8a08\uff0c\u66f4\u6210\u4e86\u5bb6\u65cf\u5171\u540c\u6c7a\u7b56\u7684\u57fa\u790e\u3002Walton Enterprises 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class=\"wp-block-paragraph\"><strong>\u258c \u300c\u592a\u65e9\u7d66\u5b69\u5b50\uff0c\u842c\u4e00\u4ed6\u5011\u8b8a\u4e86\u600e\u9ebc\u8fa6\uff1f\u300d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8b1b\u5230\u9019\u88e1\uff0c\u5f88\u591a\u8001\u95c6\u5fc3\u88e1\u4e00\u5b9a\u5192\u51fa\u540c\u4e00\u500b\u554f\u984c\uff1a\u80a1\u4efd\u9019\u9ebc\u65e9\u7d66\u51fa\u53bb\uff0c\u5b69\u5b50\u9084\u5c0f\u3001\u9084\u6c92\u5b9a\u6027\uff0c\u842c\u4e00\u5c07\u4f86\u4e0d\u722d\u6c23\u3001\u4e0d\u5b5d\u9806\uff0c\u751a\u81f3\u5a5a\u8b8a\u628a\u80a1\u4efd\u5206\u8d70\u4e86\uff0c\u600e\u9ebc\u8fa6\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6c83\u723e\u9813\u7684\u5b89\u6392\uff0c\u5176\u5be6\u65e9\u5c31\u56de\u7b54\u4e86\u9019\u500b\u554f\u984c\u2500\u2500\u7d66\u51fa\u53bb\u7684\u662f\u300c\u6240\u6709\u6b0a\u300d\uff0c\u4e0d\u662f\u300c\u4e3b\u5c0e\u6b0a\u300d\u3002\u5b69\u5b50\u5011\u540d\u7fa9\u4e0a\u64c1\u6709\u516b\u6210\uff0c\u4f46 Walmart 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class=\"wp-block-paragraph\">\u6240\u4ee5\u300c\u8d81\u65e9\u300d\u548c\u300c\u653e\u624b\u300d\u4e0d\u662f\u540c\u4e00\u4ef6\u4e8b\u3002\u8d81\u65e9\u79fb\u8f49\u7684\u662f\u8ca1\u5bcc\uff0c\u800c\u4e0d\u662f\u63a7\u5236\uff1b\u771f\u6b63\u8981\u53ca\u65e9\u5efa\u7acb\u7684\uff0c\u662f\u90a3\u5957\u4e00\u5bb6\u4eba\u5171\u540c\u9075\u5b88\u7684\u904a\u6232\u898f\u5247\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u7136\uff0c\u8d81\u65e9\u4e5f\u6709\u524d\u63d0\uff1a\u4e00\u5bb6\u4eba\u4e4b\u9593\u8981\u6709\u57fa\u672c\u7684\u4fe1\u4efb\u8207\u6e9d\u901a\u3002\u5de5\u5177\u53ef\u4ee5\u88dc\u5f37\u5236\u5ea6\uff0c\u537b\u53d6\u4ee3\u4e0d\u4e86\u95dc\u4fc2\uff1b\u8d8a\u662f\u95dc\u4fc2\u4e0d\u5920\u7a69\u56fa\u7684\u5bb6\u5ead\uff0c\u8d8a\u9700\u8981\u5148\u628a\u898f\u77e9\u8b1b\u6e05\u695a\uff0c\u518d\u8ac7\u79fb\u8f49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u258c 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\u7684\u8463\u4e8b\u6703\u5c31\u662f\u9019\u4e00\u5bb6\u4eba\u3002\u91cd\u5927\u4e8b\u60c5\u9760\u5171\u8b58\u6c7a\uff0c\u6bcf\u500b\u4eba\u5f9e\u5bb6\u65cf\u4e8b\u696d\u5206\u5230\u7684\u4e5f\u4e00\u6a23\u591a\u3002\u300c\u600e\u9ebc\u5206\u300d\u5728\u8ca1\u5bcc\u9084\u5c0f\u7684\u6642\u5019\u5c31\u8b1b\u597d\u4e86\uff0c\u7b49\u8ca1\u5bcc\u8b8a\u5927\uff0c\u5c31\u6c92\u6709\u4ec0\u9ebc\u597d\u722d\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b2c\u4e8c\u500b\u5236\u5ea6\uff0c\u662f\u7d93\u71df\u8207\u6240\u6709\u6b0a\u5206\u958b\u7684\u5236\u5ea6\u3002<\/strong>1988 \u5e74\uff0c\u6c83\u723e\u9813\u628a Walmart \u57f7\u884c\u9577\u7684\u4f4d\u5b50\u4ea4\u7d66\u5c08\u696d\u7d93\u7406\u4eba\u5927\u885b\u00b7\u683c\u62c9\u65af\uff08David Glass\uff09\uff0c\u800c\u4e0d\u662f\u81ea\u5df1\u7684\u5b69\u5b50\u3002\u5bb6\u65cf\u5750\u5728\u8463\u4e8b\u6703\uff0c\u626e\u6f14\u5b88\u9580\u4eba\uff1b\u516c\u53f8\u7684\u65e5\u5e38\u7d93\u71df\uff0c\u4ea4\u7d66\u6700\u9069\u5408\u7684\u4eba\u3002\u4ed6\u904e\u4e16\u5f8c\uff0c\u9577\u5b50\u7f85\u5e03\u63a5\u4efb\u8463\u4e8b\u9577\uff1b2015 \u5e74\uff0c\u518d\u4ea4\u68d2\u7d66\u7f85\u5e03\u7684\u5973\u5a7f\u3001\u7b2c\u4e09\u4ee3\u7684\u845b\u745e\u683c\u00b7\u6f58\u7d0d\uff08Greg Penner\uff09\u3002\u57f7\u884c\u9577\u4e00\u63db\u518d\u63db\uff0c\u5bb6\u65cf\u59cb\u7d42\u5750\u5728\u8463\u4e8b\u6703\u90a3\u5f35\u684c\u5b50\u4e0a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b2c\u4e09\u500b\u5236\u5ea6\uff0c\u662f\u5171\u540c\u4f7f\u547d\u7684\u5236\u5ea6\u3002<\/strong>1987 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